Benchmarks and ready-made ads from Meta's own MCP server.
Meta's own MCP server for ads, passed through by the Data Hub for each business unit. It provides what the Marketing API lacks: industry benchmarks, the opportunity score, anomalies and previews. It also creates complete ads, from the creative to the ad set.
- Vendor MCP · passed through as is
- Coverage: complete
- 23 tools (per vendor) · 8 of them make changes
Read and change.
Your agent works with exactly the permissions of the connected account. Read tools are quick to enable. Tools that change data stay off until you explicitly turn them on.
What your agent can read
- Industry benchmarks and auction rankings compared with competitors.
- Opportunity score with recommendations, anomalies, performance trends and delivery errors.
- Ad previews, creatives, images and videos.
- Pixels and datasets with event quality, catalogs, A/B and lift tests, and the Ad Library.
What your agent can change
- Create (paused) and update campaigns, ad sets, creatives and ads.
- Activate them, create custom audiences and upload user lists.
- Maintain catalogs and product feeds, set up tests and boost Instagram posts.
Only once you enable it, per agent and per tool. If you want, a person also approves each action before it runs.
How teams use Meta Ads MCP.
Marketing, sales and RevOps run these as recurring routines or on request.
- 01
How do you compare with your industry?
For the monthly report- Get industry benchmarks and auction rankings
- Compare them with your own cost per result
ResultYou see where your costs sit compared with the industry and can put an increase in context.
- 02
Anomalies first thing in the morning
Every morning- Get anomalies and delivery errors
- Show the campaigns affected with their performance trend
- Suggest a fix
ResultYou see problems before a day's budget is spent.
- 03
An ad from a brief
“Turn this image and copy into an ad for the retargeting ad set”- Create a creative from the image and copy
- Create the ad paused and show the preview
- Activate it after your OK
ResultThe ad is done without anyone opening Ads Manager.
- 04
Work through recommendations
Every two weeks- Get the opportunity score and recommendations
- Pick the ones that make sense
- Apply them with approval
ResultMeta's recommendations get reviewed regularly.
Built-in safeguards
- Separate connection through Facebook login, with the permissions of the profile that signs in.
- Anything Meta doesn't explicitly mark as read-only, the Data Hub treats as a tool that makes changes. None of these tools are enabled automatically.
- If you want, changes only run after a person approves them, for example the team lead: in the Data Hub, in Slack or via a link. On top of that, each agent has daily and hourly limits.
- Guardrails for every agent: deletes and changes to more than 10 records need approval by default, an emergency brake kicks in on a run of deletes, and you can set your own rules per tool.
- Each connection has an access level: Read, Write or Admin. Where the vendor allows it, the Data Hub only requests the permissions for that level.
- Credentials are stored encrypted in the Data Hub, and the agent never sees them. Every call is logged.
What it can't do
- Open beta, not yet available for every account. For your ad accounts, the Data Hub's app needs the ads_mcp_management permission, which Meta grants only after an app review.
- Allowed accounts in the hub don't apply here. You choose which ad accounts are reachable during the Facebook login.
- Lead forms and the Conversions API aren't included.
Meta Ads decides which tools exist through its own MCP server. The hub passes on everything that server offers and refreshes the list every 24 hours.
Connect Meta Ads MCP to your agents.
In 30 minutes, we'll show you the Data Hub with your own tools.